Taylor Swift 2014

Shake It Off features Swift dancing in various styles, including twerking, and features Swift's fans, who had written fan letters or posted on Twitter and Instagram. The massively popular, energetic video features Swift and dances in various costumes, which reference movies like Step It Up, Black Swan, and Funny Face.

7/106 ratings

Jay-Z 2017

The video uses a style similar to the Censored Eleven cartoons, depicting several well-known stereotypes associated with African Americans. The video touches on African American culture, various roles within the black community, and how the black community is affected by money. O. J. Simpson (the song's namesake) is featured saying the rumored line, "I'm not black, I'm O.J.," a reference to the idea that wealth, notoriety, and fame can transcend race.

8/104 ratings

Jay-Z 2013

The video, directed by Mark Romanek, was inspired by the work of performance artist Marina Abramović and, in particular, by her 2010 installation "The Artist Is Present." In the video, Jay-Z is on a central stage, and people queue to get the chance of having him perform the song with them.

6.67/103 ratings

Janet Jackson Joni Mitchell Q-Tip 1997

Got 'til It's Gone features Jackson performing in an African club. The video won Best Music Video, Short Form at the Grammy Awards, and Video of the Year at the MVPA Awards. It is featured on the limited edition DVD released with the Special Edition of Jackson's All for You album.

6/102 ratings

Nine Inch Nails 1994

Set in what appears to be a 19th-century mad scientist's laboratory, the video's imagery involves religion, sexuality, animal cruelty, politics, and terror. These images were inspired by the work of Joel-Peter Witkin, as well as by the Brothers Quay's animated short film Street of Crocodiles.

8/107 ratings

Coldplay 2005

The performance-based music video was shot on a sound stage in front of a huge LED display. The display is mostly unlit until about 90 seconds in, when it explodes with color.

7.67/103 ratings

Jay-Z 2004

The black-and-white video set in New York was shot mostly around Jay-Z's childhood home. Jay-Z wanted the music video to reflect the place he grew up and "make a pissy wall look like art."

8/103 ratings

Johnny Cash 2002

Johnny Cash's cover of the Nine Inch Nails song introduced him to a whole new generation. Hurt was shot at the Johnny Cash Museum interspersed with clips from Cash's performances and personal video footage.

8.6/105 ratings

Nine Inch Nails 1997

The blue-tinted video for The Perfect Drug evokes the unsettling illustrations of Edward Gorey. It shows Trent Reznor mourning a child's death and using absinthe to numb the pain.

6/104 ratings

Michael Jackson Janet Jackson 1995

Scream has a heavy sci-fi theme and features clips from the anime Akira. It gained 11 MTV Video Music Award Nominations in 1995, more than any other music video. Guinness World Records listed it as the most expensive music video ever made at the cost of $7 million.

8/107 ratings