“…Baby One More Time” is a song by American singer Britney Spears. The song was released as the lead single from her debut studio album of the same name in 1998. The music video for the song was directed by Nigel Dick and features Spears performing the song in a high school setting, wearing a schoolgirl outfit and dancing with a group of backup dancers. The video became one of the most iconic and memorable of the 1990s, and helped launch Spears’ career. It was nominated for several awards, including Best Female Video at the 1999 MTV Video Music Awards.