The “Got ’til It’s Gone” music video by Janet Jackson, directed by Mark Romanek, is a visually stunning and socially conscious work of art that pays tribute to the resilience of black culture in the face of oppression. The video features Jackson and Q-Tip in a hazy, sepia-toned world that evokes a bygone era of black American history, as well as images of African wildlife and traditional dress. The video also incorporates footage of apartheid-era South Africa and features a sample of a Joni Mitchell song, which provides a melancholy, reflective counterpoint to the more upbeat, danceable rhythms of the music. Through its juxtaposition of cultural references and political commentary, the “Got ’til It’s Gone” video celebrates the power and beauty of black culture, while also acknowledging the ongoing struggle for equality and justice.
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Janet Jackson
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Joni Mitchell
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Q-Tip
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Mark Romanek
- Director
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