The music video for “In da Club” by 50 Cent, directed by Philip Atwell, features the rapper performing the song in a variety of settings, including a dimly-lit nightclub, a lavish mansion, and a city street. The video opens with shots of 50 Cent emerging from a parked car, followed by a group of women, and as the song’s infectious beat kicks in, the video cuts to shots of the rapper and his entourage partying and dancing. Throughout the video, 50 Cent is shown performing the song’s lyrics with swagger and confidence, as well as engaging in various forms of mischief and mayhem, such as smashing a television set and playing with a flamethrower.