The music video for “Livin’ la Vida Loca” was released in 1999 and directed by Wayne Isham. The video features Ricky Martin performing the song in various settings, including a club and a street party, while surrounded by a group of dancers. The video is known for its high energy and vibrant colors, reflecting the upbeat and infectious nature of the song. The video’s choreography and Martin’s charismatic performance helped to establish him as a major force in the Latin pop music scene.