The music video for “Toxic” was directed by Joseph Kahn, who is known for his stylized and elaborate music videos. The video was a major departure from Britney Spears‘ previous videos, which were often light and playful. The “Toxic” video features Spears as a seductive and dangerous secret agent, who uses her sexuality and martial arts skills to complete various missions. The video received widespread acclaim and won the Best Pop Video and Best Female Video awards at the 2004 MTV Video Music Awards.