The music video for “What They Do” by hip-hop group The Roots is a satirical commentary on the music industry and the portrayal of rappers in the media. Directed by Charles Stone III, the video features the band performing on a mock set of a music video shoot, complete with models, luxury cars, and flashy jewelry. As the video progresses, the scenes become increasingly absurd and exaggerated, highlighting the ridiculousness of many mainstream rap music videos. The video’s biting social commentary is matched by The Roots’ signature blend of jazz and hip-hop, resulting in a music video that is both entertaining and thought-provoking.