2014 Taylor Swift
Taylor Swift approached director Joseph Kahn with the idea for Blank Space. She wanted the video to portray her self-deprecation as a "crazy villain" akin to the lyrics. According to Kahn, Swift envisioned Blank Space as "a video addressing this concept of, if she has so many boys breaking up with her maybe the problem isn't the boy, maybe the problem is her"
“Swift has spent years being the “princess” to some guy’s “prince,” but in “Blank Space” she’s taking control over her image, appropriating the media narrative that she’s a handful who can’t keep a man.” – Esther Zuckerman, Entertainment Weekly