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Here It Goes Again

2006        OK Go


8.78/109 ratings

directed by:
Trish Sie
OK Go


Here It Goes Again features an elaborate performance of the band dancing on eight treadmills, arranged in two rows of four and alternating opposite directions, in a single continuous take.


genres:

Alternative rock
Power Pop


top lists:

Goliath's Greatest Music Videos of All Time
Grammy Best Music Video
Grammy Best Music Video Nominee
Insider's Most Iconic Music Videos of All Time
Parade's Best Music Videos of All Time
TimeOut Best Music Videos of All Time
Yardbarker Most Influential Music Videos of All Time

Critics’ Takes:

“Before “breaking the internet” was a thing, OK Go broke the internet. Exactly 10 years ago, the band released their music video for “Here It Goes Again”, and the YouTube era officially dawned upon us. All it took was a few treadmills and some masterful choreography.” – Dusty Henry, Consequence of Sound

“Proving all you need to achieve your five minutes of fame is a video camera, a lot of imagination, a certain level of talent and, in this case, some rented sports equipment, OK Go’s latest video, “Here It Goes Again,” showcases an incredible dance routine on treadmills that has wowed audiences on MTV, VH1 and Letterman, not to mention via an oft-emailed link that has again shown the viral capabilities of the Internet.” – snews

Video description adapted from the Music Videos Wiki. This portion of the page is under the CC-BY-SA license.

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