Virtual Insanity
1996 Jamiroquai
directed by:
Jonathan Glazer
Virtual Insanity features Jay Kay dancing and performing the song in a bright white room with a grey floor. The video earned recognition from critics for its special effects: the floor appears to move while the rest of the room stays still, allowing Kay to perform moves not typically seen in music videos.
genres:
Funk-pop
top lists:
Insider's Most Iconic Music Videos of All Time
Parade's Best Music Videos of All Time
VMA Video of the Year
VMA Video of the Year Nominee
“Plenty of music videos try to dazzle viewers with bombastic visual effects, a predictable strategy that often feels more enervating than entertaining. But ”Virtual Insanity,” the vertigo-inducing video from U.K. pop-soul band Jamiroquai, achieves its eye-catching look through a technique that’s so simple you can almost do it at home.” – Tim Sinclair, Entertainment Weekly
“It’s stark and minimalist without feeling cold, yes. It’s intimate — a cousin to Hype Williams’ signature fish-eye, perhaps, but sillier, less self-consciously stylish. There’s Jay Kay’s delightfully playful way of moving, a Beck-meets-The Jetsons update on the moonwalk. And then there’s the fact that he’s literally dancing over a rapidly changing landscape as he sings about misgivings with an uncertain, tech-centric future.” – Emma Silvers, KQED
Video description adapted from the Music Videos Wiki. This portion of the page is under the CC-BY-SA license.